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Markets we serve

Sell in Dallas–Fort Worth for 1.5%, not a 3% listing side.

Parcel is an AI-assisted, broker-supervised listing service for DFW homeowners. The listing fee is the greater of 1.5% of the final sale price or $5,000. Pick your city for the local benchmark, or run your own number.

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DFW markets we serve

Open the savings calculator

Dallas County

Dallas

$6,300

listing-fee savings on a $420,000 benchmark. Parcel fee $6,300 versus $12,600 at 3%.

Tarrant County

Fort Worth

$5,100

listing-fee savings on a $340,000 benchmark. Parcel fee $5,100 versus $10,200 at 3%.

Collin County

Plano

$7,800

listing-fee savings on a $520,000 benchmark. Parcel fee $7,800 versus $15,600 at 3%.

Collin County

Frisco

$9,600

listing-fee savings on a $640,000 benchmark. Parcel fee $9,600 versus $19,200 at 3%.

Collin County

McKinney

$7,350

listing-fee savings on a $490,000 benchmark. Parcel fee $7,350 versus $14,700 at 3%.

Tarrant County

Southlake

$15,750

listing-fee savings on a $1,050,000 benchmark. Parcel fee $15,750 versus $31,500 at 3%.

Tarrant County

Arlington

$4,900

listing-fee savings on a $330,000 benchmark. Parcel fee $5,000 versus $9,900 at 3%.

Dallas County

Irving

$6,000

listing-fee savings on a $400,000 benchmark. Parcel fee $6,000 versus $12,000 at 3%.

Dallas County

Richardson

$7,050

listing-fee savings on a $470,000 benchmark. Parcel fee $7,050 versus $14,100 at 3%.

Collin County

Prosper

$10,950

listing-fee savings on a $730,000 benchmark. Parcel fee $10,950 versus $21,900 at 3%.

Tarrant County

Grapevine

$7,800

listing-fee savings on a $520,000 benchmark. Parcel fee $7,800 versus $15,600 at 3%.

Tarrant County

Keller

$8,400

listing-fee savings on a $560,000 benchmark. Parcel fee $8,400 versus $16,800 at 3%.

How Parcel works

A full listing in Dallas–Fort Worth, without a 3% listing side.

The listing fee is the greater of 1.5% of the final sale price or $5,000. You pay $250 to start, and that amount is credited toward the fee at closing.

  1. 01

    AI pricing and comps

    Parcel reads the property and nearby sales, then gives you a recommended price and range before the home goes live. You still set the list price.

  2. 02

    Listing prep and the MLS description

    Professional photos drive an AI listing description you review. The draft is written for the MLS, not pasted in as an unedited paragraph.

  3. 03

    NTREIS and public syndication

    The home is listed on NTREIS, the North Texas MLS, which syndicates to Zillow, Redfin, Realtor.com, and the other sites DFW buyers actually search.

  4. 04

    Buyer-agent offer portal

    Buyer agents submit offers in a public portal, including the contract PDF. Parcel extracts the terms so you can compare price, option period, financing, and closing date. A broker reviews the decision before anything is accepted.

  5. 05

    Licensed broker supervision

    Parcel is an assumed name of Thomas RE Group LLC, a licensed Texas real estate broker (TREC License #9014907). DFW Broker: Anthony Robin Gulley (TREC License #533325-B).

Every city on this site

The same listing fee applies across Dallas, Tarrant, Collin, and Denton counties. Benchmarks are illustrations so you can see the dollars. Your estimate uses the address.

Parcel is an assumed name of Thomas RE Group LLC, a licensed Texas real estate broker (TREC License #9014907). DFW Broker: Anthony Robin Gulley (TREC License #533325-B). Savings and net-proceeds figures are illustrations. A traditional listing commission is negotiable and is not set by law. Buyer-agent compensation, if you offer it, is your decision and is not part of Parcel's listing fee. The title company's closing statement is the actual number. Parcel does not provide legal or tax advice.

Texas Real Estate Commission Information About Brokerage Services (IABS)TREC Consumer Protection Notice